Carollyn Chaplin shares her insights on knowing your audience, how you can better engage with your customers, how deep you should go, and how you can expand your audience reach.
When you're stuck in the nitty gritty, day-to-day running of your business you just need to know the essentials. These are the tips and tools to stay on top of your business basics.
Knowing your audience: You aren’t selling to every man and his dog
Carollyn Chaplin shares her insights on knowing your audience, how you can better engage with your customers, how deep you should go, and how you can expand your audience reach. Read more.
Advisory Boards: Are you getting the right advice?
Debra Chantry, Business Coach at The Icehouse, shares her insights on the importance of an Advisory Board along with tips on how you can tell whether your Advisory Board is cutting the mustard and what can happen to businesses who choose to fly solo. Read more.
Financial risk management frameworks – Why your business needs one
Business owners are no stranger to risk, but having a clear understanding of the particular risks you face in your business – and how to manage and mitigate them – is now more important than ever. Read more.
Goods and Services Tax: Are you making these common GST mistakes?
With the end of the tax year fast approaching, Inland Revenue appreciates that businesses are under the pump, so they give business owners a little more time to prepare their March GST return. Here are some common GST mistakes made by businesses you can avoid to ensure your GST return is in ship-shape. Read more.
Everything you need to know about SMEs tax changes
Provisional taxes have been a source of frustration for many small business owners over the past years. With the new tax rules going into effect in April 2017, paying provisional tax is about to get much better. Read more.
Five ways to reduce stress as a small business owner
Owning a small business can be quite stressful. You can make life a bit easier - and your business more successful - with these simple but essential steps. Read more.
Whaling: A new type of email scam
Whaling targets C-level executives with fraudulent messages that achieve a new level of credibility. The perpetrators exploit vulnerabilities of the internet email protocol to send messages that look in every way like they’re coming from someone you know and trust Read more.
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